I started this because SEO got weird.
Somewhere along the way, the SEO industry decided every solution had to come bundled in a $2,000/month retainer with a 60-page audit nobody reads. I worked at agencies. I saw how the sausage gets made. Most of what they bill you for is meetings about meetings.
Meanwhile, a lot of small business owners and indie founders just need one thing: someone honest to look at their site, listen to what they're trying to do, and say "okay, here's what I'd fix first."
"You don't need an agency. You need an answer."
So that's what I built. One person — me — giving advice that's actually useful, at a price that doesn't require a board meeting to approve. Every recommendation is based on your situation, not a template. If something on your site is fine, I'll tell you it's fine. If something needs a real fix, you'll know exactly what and why.
And because trust has to be earned, every project starts with a free mini-audit. If my read on your site doesn't feel sharp and worth paying for, we just shake hands and move on. No pressure.